Thursday, September 17, 2009

Finding THAT First Customer..... to build your business around!

These are summary bullets of a presentation I gave yesterday at the ATDC.  Folks in the audience asked me to post.

1. Interview everyone


2. Don’t Give it AWAY


3.  I am SoRRY…. YouR IDEA  STINKS


4.  Not All Customers are created equal


5.  Listen to the market and ignore logic and reason


6.  Get someone using your product ASAP
7.  MAP your Ideal customer Profile